Retail Solutions

Retail People Counting with SensMax

SensMax retail people counters enable you to accurately track the number of potential customers visiting your retail stores. These sophisticated traffic counters provide precise visitor statistics and seamlessly integrate this data with financial information from cash registers. By combining these insights, you can determine the sales revenue generated per visitor and the average amount of goods purchased.

This data-driven approach facilitates several operational improvements:

  • Tracking Sales Staff Efficiency: Easily monitor and evaluate the performance of your sales staff based on customer interactions and sales conversions.
  • Analyzing Promotional Activities: Assess the success of promotional campaigns by correlating visitor traffic with promotional periods, helping you make informed decisions for future promotions.
  • Optimizing Staffing Levels: Identify visiting trends to optimize the quantity of staff needed in stores during peak hours or days, ensuring efficient customer service.
  • Better Business Decisions: Leverage the statistical data to make informed decisions regarding marketing activities, staff scheduling, and sales team efficiency, leading to increased profitability and operational efficiency.


SensMax Customer Counting System Overview

The SensMax customer counting system is specifically designed for gathering retail traffic statistics across a network of stores. Our people counter sensors are wireless devices with straightforward installation procedures. The statistical data from these sensors is transmitted to a LAN or 4G-based data collector, which then forwards the data to headquarters for centralized reporting.

Key Features:

  • Comprehensive Reporting: Access over 20 ready-to-use statistical, analytical, administrative, and financial reports sorted by various timeframes (hourly, daily, weekly, monthly, yearly).
  • Seamless Integration: Easily import financial data from POS systems using the built-in data import constructor. Additionally, export data automatically to third-party reporting software in XML, CSV, or MySQL formats.
  • User-Friendly Setup: Configure and manage the system effortlessly, ensuring smooth operations across your retail locations.

Retail Store Operation Improvement with Wireless RAIN RFID Solutions

Our wireless RAIN RFID solutions revolutionize inventory management, providing real-time insights to enhance sales, improve customer experiences, and streamline operations.

Key Benefits:

  • Always-On Inventory Insight: Gain accurate, real-time inventory data, allowing you to confidently manage stock levels and respond to customer demands promptly.
  • Enhanced Shopper Experience: Create interactive in-store experiences by leveraging RFID technology to provide personalized recommendations and information about products.
  • Omnichannel Operations: Integrate RFID data with your enterprise applications to achieve seamless omnichannel operations, optimizing both online and offline retail experiences.
  • Business Analytics: Leverage RFID-generated data for intelligent business decisions, from merchandising strategies to understanding customer behavior and preferences.

Retail Target Proximity Marketing with BLU Beacon-Based Solutions

Our BLU (Bluetooth Low Energy) Beacon-based integrated solution empowers traditional brick-and-mortar retailers with advanced proximity marketing capabilities, enhancing customer engagement and driving sales.

Key Features:

  • Real-Time Engagement: Engage with customers in real-time, delivering personalized messages, special offers, and promotions directly to their smartphones.
  • Increased Store Traffic: Attract more shoppers by delivering enticing messages and offers near your store entrance or within the mall premises.
  • Data-Driven Campaigns: Utilize socio-demographic data and visitor behavior analytics to create targeted and effective marketing campaigns, maximizing ROI.
  • Omnichannel Integration: Seamlessly integrate online and offline channels, creating a unified customer database for personalized experiences and improved customer loyalty.
  • Real-Time Analytics: Access accurate, real-time analytics on visitor behavior and engagement, enabling data-driven marketing strategies and continuous optimization of customer experiences.