People Counting Solutions
People counters for retail store traffic monitoring

Retail people counters give you accurate insights into the number of potential customers visiting your stores. By combining visitor statistics with financial data from cash registers, you can measure:

• Sales conversion rates (revenue per visitor)
• Average basket size (goods purchased per visitor)

• Staff performance and efficiency

With these insights, retailers can evaluate the success of promotional activities, identify traffic trends, optimize staffing levels, and make better-informed business decisions. The result is increased profitability, improved efficiency, and stronger marketing ROI.

People Counters for Shopping Malls & Retail Outlets

Our people counting solution provides a complete picture of foot traffic across entire shopping malls, down to individual floors and zones. The system generates 20+ detailed reports—statistical, analytical, administrative, and financial—organized by hour, day, week, month, or year.

With this data, you can:

• Plan rental rates based on actual traffic intensity by zone or floor.
• Measure the impact of marketing activities and identify the most effective channels.

• Optimize staffing and security schedules according to real visiting trends.

Smart AI “DeepCount” Vision Sensor

Our overhead DeepCount™ vision sensors, combined with TrafficPro intelligence and retail analytics software, deliver an in-depth understanding of customer traffic and behavior—helping you improve retail performance at every level.

Key Benefits

• Remarkable Accuracy: Stereo vision analytics and patented DeepCount™ technology achieve 98%+ accuracy in typical retail environments.
• Multi-Zone Traffic Counting: Monitor up to 16 discrete zones with a single sensor, enabling flexible and cost-effective data collection.

• Tilt Installation (up to 45°): Adaptable design allows accurate counting even in complex scenarios, such as monitoring passing-by traffic flow.

People counters for outdoor

Our solution options include non-intrusive easy to deploy battery operated IR beams counters and/or cutting-edge deep machine learning artificial intelligence (AI) 3D vision based counters.

SensMax Outdoor Pedestrian Counting System

The SensMax Outdoor Pedestrian Counting System is designed to measure visitor traffic in parks, recreational facilities, hiking trails, and other outdoor spaces. By tracking footfall trends, you can:

• Adjust staff schedules based on real occupancy patterns
• Provide accurate visitor statistics for fundraising and grant reporting
• Evaluate the impact of events and promotional activities
• Identify the most effective ways to advertise and attract more visitors

Built for Outdoor Environments

SensMax counters are specifically engineered for reliable outdoor use:

• Rugged & Weatherproof: Strong anti-vandal casing with water and dust protection (IP66 standard).
• No Power or Internet Required: Operates independently in remote areas without infrastructure.

• Extended Data Storage: Memory capacity for up to 150 days of hourly foot traffic statistics.

Flexible Data Collection

• Manual Data Retrieval: Use a mobile data reader to collect statistics on-site, making it possible to deploy counters anywhere—such as on trees, bridges, or walking gates—without wiring or electricity.

• Automated Data Forwarding: In urban or connected environments, pair counters with a WiFi or 4G gateway (SIM-enabled). The gateway collects data within a 800m radius and automatically forwards traffic statistics to a central database every 20 minutes (Free of charge). Real-time live reporting is also possible through a simple pay-per-connection premier account subscription.

Key Features of the SensMax Outdoor Pedestrian Counting System

Easy installation – Wireless outdoor sensors require no cabling or electricity, ensuring quick and hassle-free setup.

Extended memory – Built-in storage retains pedestrian traffic statistics for up to 150 days, eliminating data loss.

Directional count – Choose between unidirectional or bidirectional algorithms to capture precise visitor flow.

Rugged Outdoor design – Strong anti-vandal housing with waterproof protection ensures reliable operation in any environment.

Long battery life – Bidirectional sensors run on standard AA batteries for 6–12 months, while unidirectional sensors last up to 2 years

Complete Pedestrian Counting Solution

The system includes:

• Wireless outdoor pedestrian counters for monitoring traffic flow.
• A data collector, available in two options:
  • Manual data reader for non-electricity environments.
  • Automatic WiFi / 4G data collector with SIM card for real-time statistics forwarding within a 800m radius.
• Reporting software with over 20 pre-built reports (hourly, daily, monthly, quarterly, yearly) for flexible data analysis.

Data can be easily exported to any PC or laptop via USB, enabling seamless integration into your operations.

Advanced Analytics Option
For next-generation accuracy, our solution also integrates stereo vision, deep learning, and patented DeepCount™ technology. Unlike traditional 3D sensors, DeepCount™ continually improves counting precision over time, delivering state-of-the-art traffic intelligence for smarter decision-making.